Search engine optimisation
A focused approach to search engine optimisation for businesses across Africa and worldwide.
Request a QuoteReach the right people with a clearer message.
Connect customer needs with your content and campaigns. We plan around relevant audiences and realistic priorities, then review the evidence to guide improvements.
Who this is for
Businesses building visibility, clarifying their message or seeking a more structured approach to marketing and measurement.
What we can include
- Search intent and keyword research
- On-page content and metadata recommendations
- Technical issue prioritisation
- Search performance review
Your proposal confirms the exact deliverables, access requirements, responsibilities and exclusions.
Planningsearch engine optimisationwith Neptune
Match each page to a customer question
The starting point
Start with the pages that explain your core services. We review what a visitor needs to understand, whether the content answers that need and whether the page can be reached through clear navigation. Keyword research shapes the brief; it does not replace useful explanations.
Prioritise fixes before adding pages
Decisions to agree
A useful SEO plan distinguishes content gaps from technical problems. We prioritise important pages, broken journeys and measurable opportunities rather than creating near-identical pages for every keyword. Search visibility is reviewed alongside relevant enquiries.
Discover your needs
We listen to your goals, audience and challenges.
Plan the solution
We agree the scope, priorities and responsibilities.
Build or launch
We bring the work to life, with room for your feedback.
Review and improve
We assess the outcome and define useful next steps.
What we need from you
- Your business goals, target audience and main offer.
- Approved brand assets and existing content.
- Your current website, marketing channels and available reporting.
- A decision-maker to approve the scope and review work.
Account access is arranged securely after agreement. Never send passwords in an enquiry.
Questions aboutsearch engine optimisation
How do we get started?
Tell us about your business, the service you need and what you want to achieve. We review the enquiry and agree a scope before work begins.
What do you need from me?
Your business goals, audience, existing website or social channels, and any approved brand assets are a useful start. We agree a content and access checklist during discovery. Never send passwords through our enquiry form.
Will I own my website?
Ownership, account access and handover are defined in your proposal. Third-party themes, plugins, hosting and software may have separate licence terms and renewal costs.
Can you support us after launch?
Maintenance, content updates and ongoing marketing can be scoped separately. Your proposal will explain what is included, how support works and any recurring charges.
Is advertising spend included?
No. Advertising platform spend is separate from our management fees unless your written proposal explicitly states otherwise. We agree budgets before campaigns run. Results depend on the offer, audience, competition and other factors.
How do administrative enquiries work?
Use our separate administrative enquiry form to describe the assistance needed. We confirm availability and the next steps before accepting any work. Official fees and our service charges are explained separately.
Explore the next step
Compare complementary support and prepare a brief before requesting a proposal.
