Pay-per-click advertising
A focused approach to pay-per-click advertising for businesses across Africa and worldwide.
Request a QuoteReach the right people with a clearer message.
Connect customer needs with your content and campaigns. We plan around relevant audiences and realistic priorities, then review the evidence to guide improvements.
Who this is for
Businesses building visibility, clarifying their message or seeking a more structured approach to marketing and measurement.
What we can include
- Campaign objective and channel planning
- Audience and keyword research
- Ad copy and landing-page alignment
- Budget monitoring and reporting
Your proposal confirms the exact deliverables, access requirements, responsibilities and exclusions.
Planningpay-per-click advertisingwith Neptune
Choose the goal before the platform
The starting point
A useful campaign begins with the action you want a relevant visitor to take. We consider the audience, offer and destination page before recommending a channel. Management fees and advertising spend are agreed separately.
Prepare the destination as carefully as the ad
Decisions to agree
Strong ad copy needs a relevant landing page and a reliable enquiry journey. We review message alignment and measurement requirements so campaign reporting can distinguish visits from meaningful actions. Testing and results guide the next adjustment.
Discover your needs
We listen to your goals, audience and challenges.
Plan the solution
We agree the scope, priorities and responsibilities.
Build or launch
We bring the work to life, with room for your feedback.
Review and improve
We assess the outcome and define useful next steps.
What we need from you
- Your business goals, target audience and main offer.
- Approved brand assets and existing content.
- Your current website, marketing channels and available reporting.
- A decision-maker to approve the scope and review work.
Account access is arranged securely after agreement. Never send passwords in an enquiry.
Questions aboutpay-per-click advertising
How do we get started?
Tell us about your business, the service you need and what you want to achieve. We review the enquiry and agree a scope before work begins.
What do you need from me?
Your business goals, audience, existing website or social channels, and any approved brand assets are a useful start. We agree a content and access checklist during discovery. Never send passwords through our enquiry form.
Will I own my website?
Ownership, account access and handover are defined in your proposal. Third-party themes, plugins, hosting and software may have separate licence terms and renewal costs.
Can you support us after launch?
Maintenance, content updates and ongoing marketing can be scoped separately. Your proposal will explain what is included, how support works and any recurring charges.
Is advertising spend included?
No. Advertising platform spend is separate from our management fees unless your written proposal explicitly states otherwise. We agree budgets before campaigns run. Results depend on the offer, audience, competition and other factors.
How do administrative enquiries work?
Use our separate administrative enquiry form to describe the assistance needed. We confirm availability and the next steps before accepting any work. Official fees and our service charges are explained separately.
Explore the next step
Compare complementary support and prepare a brief before requesting a proposal.
