Content strategy and content writing
A focused approach to content strategy and content writing for businesses across Africa and worldwide.
Request a QuoteReach the right people with a clearer message.
Connect customer needs with your content and campaigns. We plan around relevant audiences and realistic priorities, then review the evidence to guide improvements.
Who this is for
Businesses building visibility, clarifying their message or seeking a more structured approach to marketing and measurement.
What we can include
- Audience and topic planning
- Editorial calendar and content briefs
- Original website or article copy
- Agreed editorial revisions
Your proposal confirms the exact deliverables, access requirements, responsibilities and exclusions.
Planningcontent strategy and content writingwith Neptune
Give every piece a job
The starting point
An article, service page and campaign landing page serve different needs. We define the audience, question and next step before drafting, then build a content plan around the information your customers need to make a decision.
Make approvals manageable
Decisions to agree
A content brief records the key message, supporting information and review responsibilities. We ask for approved product or service details, verify factual claims where needed and agree revision rounds. This keeps the work grounded in your actual offer.
Discover your needs
We listen to your goals, audience and challenges.
Plan the solution
We agree the scope, priorities and responsibilities.
Build or launch
We bring the work to life, with room for your feedback.
Review and improve
We assess the outcome and define useful next steps.
What we need from you
- Your business goals, target audience and main offer.
- Approved brand assets and existing content.
- Your current website, marketing channels and available reporting.
- A decision-maker to approve the scope and review work.
Account access is arranged securely after agreement. Never send passwords in an enquiry.
Questions aboutcontent strategy and content writing
How do we get started?
Tell us about your business, the service you need and what you want to achieve. We review the enquiry and agree a scope before work begins.
What do you need from me?
Your business goals, audience, existing website or social channels, and any approved brand assets are a useful start. We agree a content and access checklist during discovery. Never send passwords through our enquiry form.
Will I own my website?
Ownership, account access and handover are defined in your proposal. Third-party themes, plugins, hosting and software may have separate licence terms and renewal costs.
Can you support us after launch?
Maintenance, content updates and ongoing marketing can be scoped separately. Your proposal will explain what is included, how support works and any recurring charges.
Is advertising spend included?
No. Advertising platform spend is separate from our management fees unless your written proposal explicitly states otherwise. We agree budgets before campaigns run. Results depend on the offer, audience, competition and other factors.
How do administrative enquiries work?
Use our separate administrative enquiry form to describe the assistance needed. We confirm availability and the next steps before accepting any work. Official fees and our service charges are explained separately.
Explore the next step
Compare complementary support and prepare a brief before requesting a proposal.
