Digital marketing strategy
A focused approach to digital marketing strategy for businesses across Africa and worldwide.
Request a QuoteReach the right people with a clearer message.
Connect customer needs with your content and campaigns. We plan around relevant audiences and realistic priorities, then review the evidence to guide improvements.
Who this is for
Businesses building visibility, clarifying their message or seeking a more structured approach to marketing and measurement.
What we can include
- Current channel review
- Audience and positioning workshop
- Prioritised channel roadmap
- Objectives and reporting framework
Your proposal confirms the exact deliverables, access requirements, responsibilities and exclusions.
Planningdigital marketing strategywith Neptune
Connect channels to business priorities
The starting point
A strategy should help you choose what to do now, what to defer and what success will mean. We review your current website, content, audience and available resources before creating a practical sequence of actions.
Turn the roadmap into decisions
Decisions to agree
Recommendations include the role of each channel, content priorities, responsibilities and review points. We identify dependencies such as website improvements or approved creative assets so you can understand why one task may need to come before another.
Discover your needs
We listen to your goals, audience and challenges.
Plan the solution
We agree the scope, priorities and responsibilities.
Build or launch
We bring the work to life, with room for your feedback.
Review and improve
We assess the outcome and define useful next steps.
What we need from you
- Your business goals, target audience and main offer.
- Approved brand assets and existing content.
- Your current website, marketing channels and available reporting.
- A decision-maker to approve the scope and review work.
Account access is arranged securely after agreement. Never send passwords in an enquiry.
Questions aboutdigital marketing strategy
How do we get started?
Tell us about your business, the service you need and what you want to achieve. We review the enquiry and agree a scope before work begins.
What do you need from me?
Your business goals, audience, existing website or social channels, and any approved brand assets are a useful start. We agree a content and access checklist during discovery. Never send passwords through our enquiry form.
Will I own my website?
Ownership, account access and handover are defined in your proposal. Third-party themes, plugins, hosting and software may have separate licence terms and renewal costs.
Can you support us after launch?
Maintenance, content updates and ongoing marketing can be scoped separately. Your proposal will explain what is included, how support works and any recurring charges.
Is advertising spend included?
No. Advertising platform spend is separate from our management fees unless your written proposal explicitly states otherwise. We agree budgets before campaigns run. Results depend on the offer, audience, competition and other factors.
How do administrative enquiries work?
Use our separate administrative enquiry form to describe the assistance needed. We confirm availability and the next steps before accepting any work. Official fees and our service charges are explained separately.
Explore the next step
Compare complementary support and prepare a brief before requesting a proposal.
