Campaign optimisation and reporting
A focused approach to campaign optimisation and reporting for businesses across Africa and worldwide.
Request a QuoteGive your audience a reason to connect.
Show up with a coherent voice and content that helps people understand your business. Planning, creative and reporting work together so activity has a purpose.
Who this is for
Businesses that need a more consistent social presence or a clearer approach to paid social campaigns.
What we can include
- Campaign performance review
- Creative and audience test planning
- Budget and placement recommendations
- Regular reporting and next steps
Your proposal confirms the exact deliverables, access requirements, responsibilities and exclusions.
Planningcampaign optimisation and reportingwith Neptune
Look for a decision, not just a number
The starting point
An optimisation review should identify what to keep, what to test and what to improve. We consider the campaign objective, audience response and destination page rather than interpreting a single metric in isolation.
Document changes and their context
Decisions to agree
Reports connect changes to the period reviewed and note measurement limitations. Recommendations may involve creative, targeting, budget allocation or the landing page. Any action affecting spend is governed by the agreed campaign scope.
Discover your needs
We listen to your goals, audience and challenges.
Plan the solution
We agree the scope, priorities and responsibilities.
Build or launch
We bring the work to life, with room for your feedback.
Review and improve
We assess the outcome and define useful next steps.
What we need from you
- Your business goals, target audience and main offer.
- Approved brand assets and existing content.
- Your social page links, content guidelines and approval contact.
- A decision-maker to approve the scope and review work.
Account access is arranged securely after agreement. Never send passwords in an enquiry.
Questions aboutcampaign optimisation and reporting
How do we get started?
Tell us about your business, the service you need and what you want to achieve. We review the enquiry and agree a scope before work begins.
What do you need from me?
Your business goals, audience, existing website or social channels, and any approved brand assets are a useful start. We agree a content and access checklist during discovery. Never send passwords through our enquiry form.
Will I own my website?
Ownership, account access and handover are defined in your proposal. Third-party themes, plugins, hosting and software may have separate licence terms and renewal costs.
Can you support us after launch?
Maintenance, content updates and ongoing marketing can be scoped separately. Your proposal will explain what is included, how support works and any recurring charges.
Is advertising spend included?
No. Advertising platform spend is separate from our management fees unless your written proposal explicitly states otherwise. We agree budgets before campaigns run. Results depend on the offer, audience, competition and other factors.
How do administrative enquiries work?
Use our separate administrative enquiry form to describe the assistance needed. We confirm availability and the next steps before accepting any work. Official fees and our service charges are explained separately.
Explore the next step
Compare complementary support and prepare a brief before requesting a proposal.
